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MARKETING POLITICS
The department of Marketing transposes in practice the politics of the firm in this area, following the permanent improvement of the image of the firm, growing the market quota and its profits.
The mission of the Marketing Department reflects the conception of the management of our firm, meaning that these strategically objectives can be achieved just through the cognition (just the anticipation) and satisfy as far as possible the needs of our customers and, if it’s possible, permanently overpass these expectations and the extended of how much the many maul value customer for the tariff perceived.
In other terms, our firm is putting the customer in the top of its preoccupations, all the activities being for the improvement of the relations and communication with the customers, of the settlement and of a development relations of sincere partnership, correct, reciprocally advantageous and long time.
The customer becomes thus the strategic partner of the firm, his most precious asset.
The principal activities unfurled of our compartment in the sigh of the transliteration of the in practices these major desiderata by-paths:
- the complex research and the permanent internal market and the tendencies internationally in the lines our firm, looking the application, bid, the prices, the tariffs, the legal settlements, the institutions, the climate of business, the views, etc.;
- the research and the analysis of the degree of satisfaction of the needs of our customers, the elaboration of proposals for the permanent growth of the level of satisfaction of these;
- open and the development of e larger number of channels of communication and bond-ship methods, both in senses, with our customers, with the mass media and in at large with whole average professional and the of business;
- the promotion of the image of the firm, breed the prestige and attractiveness on sale produced, and his jobs;
- prop up active activity of for sale compartments, gathered align with these in the research and prospect market, the promotion produced and jobs, the organization of events, the definiteness of the politics and the consistent adhibition in practices else modern for sale technical and the merchandising;
- the active participation to the restyle of the structures of the firm, to the personal training, to the perfecting of the process, to the improvement and the permanent produced and jobs of the companionship, in the sight of objective touch of Quality Total and the assurance of the satisfaction maximum our customers.
In next period in the marketing strategy by-path foreseed following activities:
a. a multimedia campaign to fix the image of the firm as part of the specific segment of our firm.
b. a research based on a questionnaire of the degree of satisfaction our customers.
c. training based on problems for perfectionating the relation with the costumers, organized for our personnell involved in the marketing and the sales activity.
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